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Salesforce+ also creates a bridge for in-person attendees to come back and continue their journey into new experiences like original series, jumping off points to learning and an entryway into our permanent communities in Slack.Also, it doesn’t hurt that we were the first Brand experience platform that married a B2B Streaming service and a virtual events platform seamlessly, with more content types to come! Imagine DigitalCollaboration of great partners internally and externally but ultimately great content is what makes any digital event stand out and be successful.18,000 unique visitors, 100k page views, 19,000 registrantsDetermining creative ways to engage with attendees virtually and create a meaningful event that isn’t like all the other virtual events going on at the same time. My team has successfully continued producing virtual events and programs, which continues to be our organization’s number one lead generator.We started our webinars, roundtables, and podcasts during COVID and have continued refining and improving the processes.Our webinar retention continues to trend above the industry benchmark.The rising costs across the event and meeting industry. Continuing to reinvent your strategy and approach to virtual events has been a constant challenge since covid began and 2021 was no different. More on this later.Even though it cost me time (and still getting all marketing channels firing), I took a few weeks to gather a lot of data on these conferences (previous attendees, what prospects would look like pre- and post-COVID) and established my plans, 1P lists (previous conference attendees and behavioral-based SHRM prospects, 2P rented lists, and 3P Lookalike lists from list brokers mirroring our previous attendees and prospects). It respects user behavior of short content available over longer periods of times rather than myopically spending all the energy to maximize time-on-platform for a short amount of time.It caters to top and bottom funnel marketing tactics using progressive gating strategies while marrying the grittiness and authentic event content that makes event content unique.

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Making sure that myself and the greater team stay nimble and creative in our brainstorming sessions while also allowing space for repeating what’s been working was a fine balance that we continuously aimed for throughout the year. A large part of that registration number was driven by this pre-conference activity called Capture the Flag. While we knew 10,000 people would be doubling our registration year over year, we were confident we could get there.

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• Another challenge was creating an event strategy against a backdrop of so much uncertainty.
• I’m grateful to have been employed throughout the pandemic, and I’m looking forward to the ongoing recovery of this amazing industry!
• By tapping on an event, you can see the current odds for each type of bet.
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With virtual having lower engagement and interest for attendees, it made it challenging to offer value add for companies. So many colleagues that had become close friends over the years lost their jobs, and it was a time of turmoil and change for the industry as a whole. The series has influenced over 300 opportunities, and driven over $1.5M of pipeline for our sales organization.Just like most event professionals, these last 2 years have been an extremely challenging time.

While we can’t share actual numbers, we’ve brought millions of users and event attendees to our platform. The energy levels at both were off the charts.Navigating in-person events in a post-covid world was our biggest challenge. The MarTech Summit SeriesAfter years of running virtual summits, cancellations, and postponements, we finally brought The MarTech Summit to locations we’ve been planning to for years.The number of attendees at the Summit and the on-site feedback that we received.Our biggest challenge was to move fast and adapt along the way. Both of my pride and joys last year was Education Summit and Nonprofit Summit that are our premier Salesforce.org events.We listened to our customers and brought content they really wanted.

This conference ranked #9 on the 51 Best Future of Work Conferences list.This conference was incredibly successful, attracting high-level executives at Fortune 500 companies and earning much more in revenue than the in-person conference. Each event is designed to achieve specific objectives and performance against those is what we evaluate success upon.Ongoing impact of COVID restrictions against plans. While people are working from home more than ever (not a new thing for me), it seems the demands for productivity are only getting higher and higher and balance is very hard to find!

Huge growth for our company.Being able to pivot last minute to shift events from in-person to virtual is a humbling skill. However, after I started, our first virtual conference had 5x the number of attendees than the virtual webinar. For in-person, being extremely respectful of personal health and safety, putting myself in our audience’s shoes of what I’d expect, and ultimately keeping things small was highly effective.I started at this company 8 months ago with no events or field marketing department. My company’s first ever virtual conference, and first ever in-person event, amidst the pandemic.I was very intentional about making our virtual event as interactive as possible, since the in-person element was missing. I am proud that I was able to virtually deliver an engaging, inspiring conference when C-level attendees were used to networking in-person.

We document the positive feedback we receive from attendees and sales reps for internal use and marketing purposes. While this is harder to measure, we know our event series keeps the Cloudinary brand top of mind and deepens our relationship with customers. We usually see prospects who engaged in marketing campaigns were more likely to close, and close faster, than those who did not attend an event. Thus, attendees topped off a great culinary or cocktail experience with valuable learnings that could help their business.

Next to Popular is the Favorites tab, where you can save events you are interested in and want to keep track of, as well as monitor a specific probability within an event. You can also place bets on live sports as they happen, with odds that change in real-time based on the ongoing action. By tapping on an event, you can see the current odds for each type of bet. Increased cost due to supply-chain constraints and staff reductions in the service industry were some of the challenges that we faced in 2022. Gitex, Dubai, United Arab Emirates, October 14-18, 2022First time we unveiled HPE’s new brand strategy and look.

We set out to achieve some lofty goals and by supporting each other and driving towards the same end goal we were able to create some true virtual event magic. One of the projects I’m most proud of in 2021, was a two-day virtual event featuring interactive discussions on best practices in the field of career services, panels with leading thinkers in higher education, keynotes and Q&As with authors and policy makers, and networking to create connections for all attendees.We sent out pre-event swag kits to create excitement leading up to the event. These events became quarterly, and were a key driver of leads for our marketing organization. I have seen industry colleagues invest resources in planning in-person events, only to have to rejigger in the final hour. Our on-demand event content is now a powerful sales enablement tool for our sales team, who share session recordings with prospective customers, as well as existing ones who are considering adding on a new capability. In 2021, more than 1,700 people across 107 countries registered for the two-day event, which included 20 virtual sessions designed to help retailers unleash the full potential of their visual media.

The success came from the positive survey feedback responses for working diligently to get team members back in-person and reinforcing our unique culture celebrating individual and team success. Turning our traditional analytics into correlative predictors is a journey we’re on and represents the largest challenge we faced in 2022. And, do so in a way that is thoughtful and personalized.Our biggest challenge was interpreting data and fighting the confirmation bias that we all have. With our platform we are able to build, move and engage audiences no matter where they are in their journey with Salesforce.

I led the planning and execution of i4cp’s 2021 Next Practices Now virtual conference, which was held annually at the Fairmont Scottsdale prior 1xbet registration to the pandemic. We then spent a significant amount of time understanding the data both about who we need to target and why; as well as performance, demographic and engagement data from our 2019, 2020, and 2021 events. I led the complete reinvention of the SAP global events portfolio for both 2021 and in preparation for a return to in-person/hybrid models in 2022.We started with a complete understanding of our marketing and business priorities globally and within specific geographies. While we had the pleasure of working on some amazing client events, I’m proudest of our techsytalk GLOBAL event where we brought together 1,500 event professionals in an innovative virtual format with engaging round tables, case studies, hack sessions and more.2021 really gave us the opportunity to try new ways of engaging audiences before, during and after so we were able to extend the lifecycle of our events and really make an impact! The conference delivered in numbers, content, programming, and production.Our success was tracked based on a set of key metrics and KPIs, but the ones in particular that stand out are our registration goal and developer audience engagement; mainly centered around hosting Snyk’s first ever Capture the Flag competition for our developer audience.